Client Overview

Cask and Quay is a high-end whisky and gin retailer based in Peterhead, Scotland. Known for offering premium spirits and exclusive tasting experiences, they required a branding and logo design that encapsulated their dedication to quality and their connection to the local maritime heritage. The goal was to create a strong, recognisable identity that resonates with both local and international customers.

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Project Goals

1. Develop a unique and cohesive brand identity that reflects the premium nature of their products and services.
2. Design a logo that incorporates elements of whisky, maritime heritage, and sophistication.
3. Ensure the branding is versatile for use across digital platforms, print media, and packaging.
4. Highlight their focus on quality and tradition while appealing to a modern audience.

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Our Approach

To create a branding and logo design that aligns with Cask and Quay’s vision, we focused on integrating visual elements that represent their premium offerings and maritime roots.

1. Logo Design:
   • The logo features a Glencairn glass, symbolic of whisky culture, with waves and a ship silhouette inside, tying to Peterhead’s maritime heritage.
   • A wooden barrel-inspired background was used to emphasise tradition and craftsmanship.
   • The elegant white text ensures readability and adds a touch of sophistication.
2. Colour Palette:
   • Warm, earthy tones inspired by whisky, such as amber and oak, were paired with nautical blues to represent the sea.
   • These colours create a balance of tradition and modern luxury.
3. Typography:
   • Utilised a classic serif font for the logo text to convey elegance and timelessness.
   • The curved placement of the text around the logo creates a sense of harmony and balance.
4. Brand Guidelines:
   • Delivered a comprehensive brand guideline document outlining logo usage, typography, colour palette, and visual elements.
   • Ensured the logo is versatile for use across various platforms, from digital applications to print materials like tasting menus and packaging.

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Key Features of the Logo

• Glencairn Glass with Waves and Ship: Represents the whisky culture and Peterhead’s maritime heritage.
• Wooden Barrel Background: Highlights tradition and craftsmanship in their offerings.
• Elegant Typography: The curved white text adds a modern and sophisticated touch.
• Versatility: The logo was designed for seamless use across digital platforms, print, and signage.

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Results

• A distinctive and visually appealing logo that captures the essence of Cask and Quay’s brand.
• A cohesive brand identity that resonates with both local customers in Peterhead and international whisky and gin enthusiasts.
• Positive client feedback on the design’s ability to reflect their values and offerings.
• A professional and recognisable logo that enhances their market presence and brand trust.

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Client Testimonial

"BCreativ Design and Dale delivered a logo that perfectly reflects our business and its premium offerings. The attention to detail and professionalism throughout the process were outstanding. We couldn’t be happier with the result!"
– Cask and Quay Team

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