Cask and Quay is a high-end whisky and gin retailer based in Peterhead, Scotland. Specialising in premium spirits, they also offer exclusive tasting sessions, providing customers with a unique and immersive experience. Their goal was to create a bespoke eCommerce platform that showcased their products and services while reflecting the quality and sophistication of their offerings.

Project Goals

1. Develop a bespoke, responsive website to showcase their premium whisky and gin collection.
2. Integrate eCommerce functionality to enable seamless online shopping.
3. Highlight tasting sessions as a key feature of their business.
4. Create a design that communicates their high-end brand and dedication to quality.
5. Optimise the website for both local and international audiences.

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Our Approach

To achieve Cask and Quay’s vision, we focused on delivering a visually stunning, functional, and user-friendly website that enhances their online presence and supports their business goals.

1. Design & Branding Alignment:
   • Crafted a sleek, sophisticated design that reflects the premium nature of their products and services.
   • Utilised a rich colour palette and elegant typography to create a luxurious feel.
2. eCommerce Integration:
   • Built a secure online store with features such as:
     • Product categories for whisky, gin, and exclusive collections.
     • Detailed product pages with tasting notes and provenance information.
     • A smooth, secure checkout process.
3. Tasting Sessions Feature:
   • Developed a dedicated section to promote their tasting sessions.
   • Included booking functionality, allowing customers to reserve spots for upcoming events effortlessly.
   • Highlighted the unique experience and expertise offered during these sessions.
4. Responsive Design:
   • Ensured the website is fully responsive and performs seamlessly across all devices, from desktops to mobiles.
5. Content Strategy:
   • Created engaging content to highlight the quality and craftsmanship of their products.
   • Focused on storytelling to connect with both local and international whisky and gin enthusiasts.
6. Local and International SEO:
   • Incorporated keywords targeting local audiences (e.g., "whisky shop Peterhead," "gin tasting Aberdeenshire") and broader terms for international customers.
   • Optimised meta tags, alt text, and headings for search visibility.

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Key Features

• Product Showcase: High-quality images and detailed descriptions for each whisky and gin product.
• Tasting Sessions Booking: Easy-to-use booking system for tasting events, with clear schedules and details.
• User-Friendly Navigation: Intuitive menu and search functions to help users find products and services quickly.
• Secure Shopping: SSL encryption and multiple payment gateways for a safe online shopping experience.
• Responsive Design: Fully optimised for mobile, tablet, and desktop use.

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Results

• A visually appealing website that showcases Cask and Quay’s premium offerings and tasting sessions.
• Increased online visibility through optimised SEO strategies, attracting both local and international customers.
• Positive feedback from the client on the website’s design, usability, and functionality.
• A seamless platform for customers to shop and book tasting experiences.

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Client Testimonial

"BCreativ Design delivered a website that truly represents the quality and sophistication of our business. From the online shop to the tasting sessions feature, they captured everything we wanted and more. The feedback from our customers has been fantastic!"
– Cask and Quay Team

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